Brianna
Barnes
Merchandise & Design Portfolio
Creative direction that drives product innovation &
market trends.
Core Competencies
Product Developement
Hands-on, step by step... from market research & ideation, prototyping, manufacturing to rolling out a final product.
Drawing
Traditional, raster, vector and pixel drawing abilities, in addition to 3D modeling. Developing original characters & designs, as well as adapting existing IPs with a unique style that aligns with the character.
Trend Forecasting
From forecasting to trend-setting. Successfully identifying popular trends within a product mix to maximize existing products & cultivate new lines.
Marketing
Social media marketing & in-person events to raise brand awareness and increase revenue while reaching new segments of target markets.
Graphic Design
Media content ranging from print production (such as magazine ads, flyers & letterhead) to email campaigns & social media.
Example Client Info Flyer
Creative & Technical Writing
Storytelling & objective presentation of information.
Example Magazine Page
Branding
Creating and/or adhering to brand standards that align with corporate identity; developing logos, brand kits, and style guides.
Content Creations & Social Media
Successful growth in following that has lead to strong rapport and an active brand community.
Outsourced
Manufacturing
5+ years of Domestic & Foreign Trade
Personal
Recent Work
PenguChan Studios LLC is my personal art brand that I've developed since 2019. It has given me hands-on experience in nearly all areas of product developement, from start to finish, as a solo artist, as well as designing original characters/concepts and adapting existing IPs.
Example of
Trend-Setting Designs
This interchangeable tree pin design went viral in 2020. I saw that a lot of enamel pin collectors liked to show off their collections in displays like ita bags, and that they enjoyed customizing the themeing of their bags. I took it a step further and introduced a fully customizeable pin, so that whichever season/fruit/aesthetic appealed to a customer could be fully optimized for their display.
After this pin went viral, the entire pin market shifted into making more interactive pins. Current Disney pins can also be seen utilizing this method.
Original Characters
In additional to extensive experience with adapting existing IPs to unique styles and various products, I also create relatable original characters that appeal to my target audience.
Additional
Recent Work
My Story
My husband and I moved to Florida from my home state of Georgia to be closer to Walt Disney World. To me, it was (and continues to be) the "happiest place on earth."
After I graduated from Kennesaw State University with a BBA in Management Information Systems (MIS) in 2019, and during the pandemic, I worked a remote corporate marketing job while simultaneously running an online art shop - PenguChan Studios LLC - to cast a wider net with my career. At first, this was simply to get by... to have options, so to speak. But what started as necessity eventually lead to the cultivation of a niche set of skills: art, business, a dash of tech, coming together with my passion for product design and user experience.
Due to the growth of my business, I transitioned into doing my personal art full-time, where I'm most known for creating enamel pins. My interest in enamel pins began when I first had the chance to go to Disney World in 2017; not only was it a life-changing experience, but Disney Pin Trading sparked my love for what I still create to this day.